Leading carer charities announce new name

The Princess Royal Trust for Carers and Crossroads Care are today (23FEB12) launching the name - Carers Trust - and visual identity for the charity that will be formed as a result of their merger on 1 April 2012.
Carers Trust will be a major new charity for, with and about carers which combines the knowledge, skills, expertise and experience of its founder charities and all of its Network Partners.

Commenting on the announcement, Andrew Cozens, Chair of Carers Trust said: ‘We are delighted to be sharing the new charity’s name, strapline and visual identity. Together with our Network Partners, Carers Trust will provide support, information, advice and services for the millions of people caring for a family member or friend.

‘With carers’ needs, choices and voices at the heart of everything we do, we will strive to ensure that the enormous contribution they make to society and to those they care for is fully recognised, appreciated and valued.’

The brand was developed by the Carers Trust board in conjunction with Forster Communications and included extensive research with a range of groups including carers, staff and Network Partners.

Athena Lamnisos, Head of Insight and Planning at Forster’s, said: ‘Consultation revealed that carers need a modern, fresh and dynamic brand that represents the diversity of people providing unpaid care for a friend or relative. They need action, help and advice. Above all, they need to feel they have the support of an organisation that puts carers first. We are delighted that our work with Carers Trust has produced a brand that encapsulates this.’

The two charities have been in detailed negotiations for the past 18 months and, subject to the remaining formal and regulatory steps, the new charity will be operational from 1 April 2012, with a public launch in May.

The Trust and Crossroads Care have a strong history of working together, with a number of jointly funded posts and a range of successful fundraising and policy campaigns.

Her Royal Highness, The Princess Royal, has agreed to be President of Carers Trust, a role she has held at The Princess Royal Trust for Carers since it formed in 1991. Both charities’ networks will continue to provide support to carers under their local brands, and are not expected to merge locally as a result of the national merger.

Article taken from Carers.org